TradeCraft Builds is a done-for-you digital presence for home service contractors — website, local SEO, and AI-search visibility — delivered in a 10-day sprint by the senior team behind 222+ brands. Five contractors per trade, per city. When a city locks, it stays locked.
From the team at Fifty & Five. Senior-led since 2008. Live in 10 days or your setup deposit returned in full.
TradeCraft Builds is the productized expression of an eighteen-year senior-led practice. The same team that has guided brand work for Appliance Parts Pros, UTI Transportation, and Enterprise Holdings now builds the entire digital presence — website, local SEO, AI-search visibility — for a single contractor per trade in each city we serve.
Premium homeowners qualify contractors online before the phone rings. If your digital presence is absent or thin, you are eliminated from the consideration set before you ever bid.
A $15,000 HVAC replacement goes to the contractor who looks credible first. Most trade businesses have a website that quietly disqualifies them — outdated layouts, missing trust signals, weak service pages.
Angi, Thumbtack, and HomeAdvisor sell the same lead to three-to-five competitors at once. Close rates settle below fifteen percent. The marketplace, not you, owns the customer relationship.
ChatGPT, Perplexity, and Google’s AI Overviews now answer a growing share of local service queries. The list of cited businesses is short and engineered. Most contractors are absent from those answers entirely.
Three representative builds from the current cohort — each delivered in the 10-day sprint, each owned outright by the contractor.
Representative examples. Each site is built to the contractor’s brand, services, and service area — never to a template.
Every other agency, platform, and lead marketplace will sell to you and to your competitor on the same day. TradeCraft Builds will not. We accept five contractors per trade in each city — and when the fifth signs, the city closes to that trade. Permanently.
Not a template. Not a builder. Six disciplines, delivered by the senior team and refined every month.
A full multi-page site — services, neighborhoods, trust signals, conversion architecture — designed to the trade, the city, and the customer you want most.
City and neighborhood landing pages, schema markup, Google Business Profile sync, and submissions to 40+ directories. Engineered to rank where homeowners search.
Structured-data work and entity engineering so ChatGPT, Perplexity, and Google AI Overviews cite your business by name when a homeowner asks for a contractor.
TradeCraft Builds ExclusiveEvery inquiry captured, scored by job value, and delivered to your phone in real time. Automated follow-ups recover the ones you can’t reach immediately.
Review requests fire after every completed job. Positive reviews land on Google, Yelp, and Facebook. Negative feedback is flagged privately before it goes public.
Plain-English performance reports — traffic, rankings, leads, revenue signals. No dashboards to learn. You know what worked, and what we’re doing next.
Built by senior strategists, accelerated by AI. Eighteen years of brand work informs every decision. Proprietary AI tooling compresses the timeline. The judgment is human; the throughput is modern.
A ten-day sprint at agency-grade quality is possible because we built the operating model that makes it possible. Brand judgment, copy direction, and creative review stay with the senior team. The work that does not require taste — production, schema, directory submissions, reporting — runs on infrastructure we built ourselves.
Eighteen years of senior-led brand judgment, delivered at the speed and price modern infrastructure makes possible — never at the speed AI alone would settle for.
TradeCraft Builds is the only option that combines exclusive territory, a guaranteed 10-day build, and AI-search visibility in a single engagement.
| Capability | TradeCraft Builds | Angi / Thumbtack | Generic Web Agency | DIY Builder |
|---|---|---|---|---|
| Professional website | Done for you | 6–12 weeks | You build it | |
| Local SEO setup | Included | Add-on ($$$) | ||
| AI search (ChatGPT / Google AI) | Included | |||
| Exclusive territory | 5 max per city | Sold to everyone | ||
| Leads you own (no per-lead fee) | Pay per lead | Depends | Depends | |
| Review management | Automated | Add-on | ||
| Monthly ongoing management | Included | Retainer ($$$) | You do it | |
| Time to live | 10-day sprint | Immediate (no site) | 6–12 weeks | Days of your time |
A productized engagement from signup to live presence — built right, on a schedule. The intake takes fifteen minutes. We take it from there.
Select your trade and tier. Your deposit locks your exclusive city slot. We send a focused questionnaire — fifteen minutes of your time.
Senior team develops brand direction, writes the copy, and builds the site. Every page is written for your trade, your city, your target customer.
Google Business Profile, 40+ directory submissions, AEO entity work for ChatGPT and Google AI, lead capture, review automation.
You review. We refine. The site goes live on Day 10. Leads start arriving. We manage and optimize every month from there.
If your site is not live within ten days of completing intake, we refund your setup deposit in full. No conditions. No negotiation.
Every tier includes exclusive city territory, the 10-day sprint, and the money-back guarantee. The setup deposit reserves your slot and is applied to your first invoice.
Deposits apply to your first invoice. Annual contracts: 10–20% off monthly.
Twelve markets open, with more added through 2026. Each city closes to a trade once the fifth slot fills. Current availability:
Don’t see your city? Reserve a slot and we’ll prioritize your market in the next wave.
Check Your CityThe first five contractors in each city receive founding-member pricing — held for the life of the account. No increases, no renegotiation, no pressure to upgrade.
Reserve your exclusive slot. A senior team builds your complete digital presence in ten days — or your deposit is refunded. Once your city locks, it stays locked.
Social media, done by the same team.
Search is one channel. The feed is another. The same Fifty & Five social practice that has managed accounts for hospitality, wine, and lifestyle brands now publishes for your trades business.
Done-for-you social for trade pros
You don’t have the time to post. We do. The Fifty & Five social team produces, schedules, and publishes content built to drive calls — not vanity metrics.
No separate long-term commitment.
Same senior team.