Your competitors have a website. We're building you a fortress.
Done-for-you digital presence for home service contractors. We fix the 27 things killing your local rank — LSA dispute hygiene, GMB Q&A seeding, service-area page architecture, the AI-search schema your competitors don't have. Delivered in a 10-day sprint by the senior team behind 222+ brands. Five per trade, per city.
The customers who pay the most can't find you.
Premium homeowners qualify contractors online before the phone rings. If your digital presence is absent or thin, you're eliminated from the consideration set before you ever bid.
A neglected site loses the job before the bid
A $15,000 HVAC replacement goes to the contractor who looks credible first. Most trade businesses run a site that quietly disqualifies them — outdated layouts, missing trust signals, weak service pages.
Shared leads are a managed race to the bottom
Angi, Thumbtack, and HomeAdvisor sell the same lead to three-to-five competitors at once. Close rates settle below 15%. The marketplace — not you — owns the customer relationship.
AI search is replacing local search — quietly
ChatGPT, Perplexity, and Google's AI Overviews now answer a growing share of local service queries. The cited list is short and engineered. Most contractors are absent from those answers entirely.
We don't sell marketing. We sell territory.
Every other agency, platform, and lead marketplace will sell to you and to your competitor on the same day. We will not. We accept five contractors per trade in each city — and when the fifth signs, the city closes to that trade. Permanently.
A complete digital identity. Built, managed, optimized.
Not a template. Not a builder. Six disciplines, delivered by the senior team and refined every month.
Built to the trade & city
A full multi-page site — services, neighborhoods, trust signals, conversion architecture — designed to the trade, the city, and the customer you want most.
The actual moves, named
GMB Q&A seeded, weekly posts, 100+ geo-tagged photos, NAP cleaned across 40+ directories, page-per-city architecture, review velocity to the 50-review threshold.
Cited by the AI engines
Structured data that gets you named in ChatGPT, Perplexity, Google AI Overviews, Gemini, and Grok. We track citation lift and tune schema until "best [trade] in [city]" surfaces you.
Every inquiry, scored
Each lead captured, scored by job value, delivered to your phone in real time. Automated follow-ups recover the ones you can't reach immediately.
Reviews, engineered
Review requests fire after every completed job. Positives land on Google, Yelp, Facebook. Negative feedback is flagged privately before it goes public.
Numbers you can act on
Ranking movement by keyword and city, LSA dispute recovery dollars, review velocity, lead attribution by source. Not vanity dashboards.
A real build. Same 10-day sprint.
Live at the URL below — visit it, audit it, see exactly what we structure for a service business from intake to launch.
Built for Orange County, top to bottom.
A service business serving Orlando — Winter Park, Lake Nona, Dr. Phillips, Windermere, Baldwin Park, Thornton Park. Full site, local SEO across eight neighborhoods, schema markup, Google Business Profile, transparent pricing pages, and lead capture with same-week scheduling.
View the live site →One specialist per trade. Imagery and proof to match.
Every build is dressed for the trade it serves. These are placeholders — your real job photos (installs, before/afters, completed work) drop straight into these slots before launch.
The 27-point local audit. Every contractor site should pass it.
Every engagement starts here. Most shops score 35–55 out of 100 the first time. Exactly what we measure — no vague categories, no "trust us."
- GMB completeness + Q&A seeding
- Weekly GMB post cadence
- 100+ geo-tagged photos
- NAP across 40+ directories
- Service-area page per city
- Review velocity to 50
- "Near me" intent capture
- Local link equity signals
- Mobile-first technical health
- LocalBusiness + Service + Review schema
- Citation tracking across 5 AI engines
- FAQ schema for voice search
- NextDoor + Reddit signal capture
- HowTo + Service schema by trade
- E-E-A-T author markup
- Answer-ready buying questions
- AI-crawler sitemap + robots.txt
- JSON-LD validation across pages
- Speed-to-lead under 5-min
- Click-to-call by device
- Licensed / insured / bonded signals
- Photo-based quote requests
- Page-per-city architecture
- Same-day availability messaging
- Reviews above the fold
- Three-option pricing
- Core Web Vitals: green
FREE FOR BUILD CLIENTS · STANDALONE $499
Senior judgment, accelerated by AI.
A ten-day sprint at agency-grade quality is possible because we built the operating model that makes it possible. The judgment is human; the throughput is modern.
The judgment work
- Brand direction and tone of voice
- Conversion architecture and copy review
- Creative QA before every launch
- Customer relationships and escalations
- Strategic recommendations and roadmap
The throughput work
- Site generation from intake to deployable build
- Neighborhood landing pages at scale
- Schema markup and AEO entity engineering
- Directory submissions across 40+ platforms
- Lead scoring, SMS routing, review automation
How the alternatives compare.
The only option that combines exclusive territory, a guaranteed 10-day build, and AI-search visibility in a single engagement.
| Capability | TradeCraft Builds | Angi / Thumbtack | Generic Agency | DIY Builder |
|---|---|---|---|---|
| Professional website | Done for you | — | 6–12 weeks | You build it |
| Local SEO setup | Included | — | Add-on ($$$) | — |
| AI search (AEO) | Included | — | — | — |
| Exclusive territory | 5 max / city | Sold to everyone | — | — |
| Leads you own | Yes | Pay per lead | Depends | Depends |
| Review management | Automated | — | Add-on | — |
| Ongoing management | Included | Retainer ($$$) | Retainer ($$$) | You do it |
| Time to live | 10-day sprint | No site | 6–12 weeks | Days of your time |
From intake to live site — in ten days.
A productized engagement from signup to live presence, built right, on a schedule. The intake takes fifteen minutes. We take it from there.
Reserve & Intake
Select your trade and any care plans. Your build fee locks your exclusive city slot. We send a focused fifteen-minute questionnaire.
Strategy & Build
Senior team develops brand direction, writes the copy, and builds the site — every page written for your trade, city, and target customer.
SEO & AEO
Google Business Profile, 40+ directory submissions, AEO entity work for ChatGPT and Google AI, lead capture, review automation.
Review & Launch
You review. We refine. The site goes live on Day 10. Leads start arriving. We manage and optimize every month from there.
THE GUARANTEE: NOT LIVE IN 10 DAYS? YOUR BUILD FEE IS REFUNDED IN FULL.
One build. Two care plans. You own it all.
The website is a one-time build. You own it outright, no monthly hostage fees to keep your own site. The care plans keep it ranked, secure, and current. Month to month, cancel anytime. Five build slots per trade, per city.
- Custom website built for your trade
- Local SEO foundation
- AEO: visible to ChatGPT + Google AI
- Google Business Profile setup
- Lead capture + SMS alerts
- 40+ directory submissions
- Mobile-first, Core Web Vitals green
- You own the site, domain, and every lead
- Weekly Google Business Profile posts
- Every review answered within 48 hours
- Photo and service updates
- Q&A seeding and monitoring
- Spam competitor listing defense
- Category and keyword optimization
- Monthly ranking snapshot
- Unlimited small content edits
- Hosting included
- Security, backups, uptime monitoring
- Speed kept green, month after month
- Seasonal promos and content refreshes
- SEO and AEO kept current
- Monthly performance report
Bundle both care plans for $498/mo and your entire online presence is handled. Add-ons: Social Media ($499/mo) · Google Ads ($399/mo + spend).
Cities currently open.
Twelve markets open, with more added through 2026. Each city closes to a trade once the fifth slot fills.
First in your city.
Rate locked for life.
The first five contractors in each city receive founding-member pricing — held for the life of the account. No increases, no renegotiation, no pressure to upgrade.
Reserve your founding slot- City slot secured before competitors can claim it
- Founding rate held for the life of the account
- Priority sprint — built before the general queue
- Direct line to the Fifty & Five senior team during setup
- First access to new markets and capabilities
Questions, answered.
No. We're operators who got tired of watching contractors pay $65/lead to Angi while their LSA dispute queue sat untouched. We audit 27 specific things on your local presence and fix them. If you want generic 'SEO growth,' we're not it.
A maximum of five contractors per trade in each metro. Once the fifth slot in a trade fills, we stop selling that trade in that city — permanently. Your direct competitors cannot buy in afterward, creating a durable share-of-search advantage that compounds month over month.
The same senior team at Fifty & Five that has built 222+ brands across hospitality, consumer, and B2B since 2008. Senior strategists lead every build, AI accelerates production, and a real person reviews and refines every page before it goes live.
Both, by design. Brand judgment, copy direction, creative review, and customer relationships stay with the senior team. AI handles the throughput: site production, schema and AEO work, directory submissions, review automation, and reporting. That model is what makes a ten-day sprint at this price possible without compromising craft.
Everything. You own the brand, the copy, the domain, the website itself, and all customer data and leads. The build fee is one-time, so there is no monthly ransom to keep your own site. With the Website Care plan we host and maintain it for you; if you ever cancel, we migrate the site to hosting of your choice. It is yours either way.
Stop renting leads.
Start owning your market.
Reserve your exclusive slot. A senior team builds your complete digital presence in ten days, or your money back. Five builds per trade, per city. Once your city locks, it stays locked.