What does "five per city" actually mean?

TradeCraft Builds accepts a maximum of five contractors per trade in each metropolitan area — five plumbers, five HVAC contractors, five electricians, and so on. Once the fifth slot in a trade fills, we stop selling that trade in that city permanently. Direct competitors cannot buy in afterward.

Who builds the website?

The senior team at Fifty & Five — the same agency that has built 222+ brands since 2008, including work in adjacent categories for Appliance Parts Pros, UTI Transportation, and Enterprise Holdings. AI accelerates production; senior strategists and creatives lead every build.

Is this AI-generated or human-built?

Both, by design. Brand judgment, copy direction, creative review, and customer relationships stay with the senior team that has built 222+ brands over eighteen years. AI handles the throughput — site production from intake, schema and AEO entity work, directory submissions across 40+ platforms, review automation, and monthly performance reports. The operating model is what makes a ten-day sprint at this price point possible without compromising on craft.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring a brand so that AI assistants — ChatGPT, Perplexity, Google AI Overviews, Claude — cite it when answering buyer questions. When a homeowner asks "who is the best plumber in Orlando?", the AI returns a short list of named businesses. AEO engineers your presence to be one of them.

How long does the build take?

Ten calendar days from the moment intake is completed. Monopoly tier ships in seven. If the site is not live within ten days, the setup deposit is refunded in full.

What happens if I cancel?

The exclusive slot opens to the next contractor on the waitlist for that trade in that city. Cancellation is straightforward — we make it easy by design. The structural consequence is that the territory passes to a competitor, which is the intended retention mechanism of the model.

Is the setup deposit refundable?

The setup deposit is applied to the first month of service. If we do not deliver the live site within ten days of completed intake, the deposit is refunded in full.

How is this different from Angi, Thumbtack, or HomeAdvisor?

Lead marketplaces sell the same lead to three to five contractors at once; close rates run below 15%. TradeCraft Builds builds a property the contractor owns — domain, site, reviews — where leads arrive uncontested. Close rates typically run 40–60%.

What is included in the social media add-on?

For $299/month, the Fifty & Five social team produces and publishes twelve posts per month across Facebook, Instagram, and Google Business Profile. Captions written in the contractor's voice, approved monthly in five minutes.

A trade brief

Marketing for handymen.

Done-for-you websites, local SEO, and AI-search visibility for handyman businesses. Five handymen per city. Built around the long tail of search demand.

The Market

Why this trade, this way.

Handyman demand is high-frequency, lower-ticket, and category-spanning. A homeowner does not search "handyman" — they search "install ceiling fan," "patch drywall," "fix screen door," "mount TV." Every one of those is a separate landing page opportunity. The handyman who owns the long tail across a city wins, because every search routes to one short list of named businesses.

How We Build for Handymen

What we structure differently.

We build the service taxonomy first — twenty to forty individual service pages, each optimized for its specific search pattern — then layer the local SEO across neighborhoods. AEO entity work targets the "near me" and "best handyman in [city]" queries. Pricing transparency on the most-asked services lifts conversion materially.

Search patterns we optimize for

handyman near meinstall ceiling fan [city]drywall repair [city]TV mounting service [city]screen door repair [neighborhood]

Availability

Handymen — current availability.

Five handymen per city. Once a city locks for handyman, it stays locked.

Handyman in Lake Mary

West Orlando Metro

Windermere / Kissimmee

2of 5 open

Handyman in Windermere

Handyman in Jacksonville

South Florida

Miami / Fort Lauderdale

Handyman in Charlotte

FAQ — Handyman

Questions specific to this trade.

How does the long-tail strategy actually work?

Most handyman sites have one "Services" page that lists fifty things. We give each of those things its own page, written for the specific search the homeowner is doing. The cumulative traffic is two to three times what a single services page captures.

Will the site list pricing for common services?

Yes, where the contractor is comfortable. Pricing transparency on common items (TV mount $150-250, ceiling fan install $200-400) is a major conversion driver because homeowners avoid contractors who hide pricing.

How is this different for a one-person operation vs. a team?

The site is built to the operation, not against it. A one-person handyman shop reads as personal and accessible; a multi-truck team reads as scaled and reliable. We frame the right signal for the right scale.

Reserve your city for
handyman.

Five handymen per city, then the trade closes. Pick your city before someone else does.

See Pricing View All Cities

Marketing for handymen.

Why this trade, this way.

What we structure differently.

Handymen — current availability.

Questions specific to this trade.

Reserve your city for handyman.

Reserve your city for
handyman.