General contracting is the highest-ticket residential trade, with multi-stakeholder decisions (often homeowner + spouse + sometimes architect), longer consideration windows, and a sales cycle measured in weeks not hours. Portfolio depth, trust signals, and named past clients are the entire conversion. The wrong site disqualifies a GC before the first call.
We build a portfolio-heavy site architecture — every project gets its own case study page with budget transparency where appropriate, neighborhood references, and named-client testimonials. AEO entity work positions you in the consideration set for "best general contractor in [neighborhood]" queries. License, insurance, and bond status are prominent.
Search patterns we optimize for
Five general contractors per city. Once a city locks for general contracting, your slot stays yours while you’re a member.
Honestly. We work with what you have — if the portfolio is six projects, we present six projects with depth, not pad with stock imagery. We brief photographers locally if you want to add more, and the senior team writes the project case studies from your notes.
Where you are comfortable with it, yes. Budget transparency on past projects is the single highest-converting trust signal we see for GCs, because it pre-qualifies the homeowner and disqualifies the curious ones who waste your time.
More important than for any other trade. A named, dated, neighborhood-specific testimonial from a past client closes business that no amount of marketing copy can. We build the workflow to collect them automatically after every project completes.
Five general contractors per city, then the trade closes. Pick your city before someone else does.