The operating model
TradeCraft Builds runs on a deliberate split between senior human judgment and AI-driven infrastructure. This is what makes a ten-day sprint at agency-grade quality possible at the stated price points. The judgment work stays with the senior team. The throughput work runs on infrastructure we built ourselves.
What the senior team does
Brand direction, tone of voice, conversion architecture, copy review, creative QA before launch, customer relationships, escalations, negative review responses, strategic recommendations and roadmap. These are the decisions that require eighteen years of agency judgment — the kind of work that Fifty & Five has done for 222+ businesses since 2008, including adjacent-category partners like Appliance Parts Pros, UTI Transportation, and Enterprise Holdings.
What the AI infrastructure does
Site generation from intake to a deployable build. Local SEO across the contractor’s city and target neighborhoods. Schema markup and Answer Engine Optimization entity work covering the seven AEO surfaces. Directory submissions across 40+ citation sources. Lead capture with SMS routing via Twilio. Review request automation. Monthly performance report generation pulling from Google Analytics 4, Google Search Console, and Google Business Profile Insights.
The 10-day sprint, day by day
Day 1 — Reserve and intake. The contractor selects trade and tier, pays the setup deposit, locks the exclusive city slot, and completes a focused fifteen-minute intake questionnaire. The 10-day clock starts when intake is returned.
Days 2 to 4 — Strategy and build. The senior team develops brand direction, writes copy for every page, and builds the full website. Every page is written for the contractor’s trade, city, and target customer — not assembled from a template.
Days 5 to 8 — SEO and AEO setup. Google Business Profile is created or claimed and submitted for verification. 40+ directory submissions are filed. Answer Engine Optimization entity work is configured for ChatGPT, Perplexity, Google AI Overviews, and Claude. Lead capture is wired to SMS. Review automation is connected.
Days 9 to 10 — Review and launch. The contractor reviews the complete build. Final refinements are applied. The site goes live on Day 10. Monthly management begins immediately. If the site is not live by Day 10 for any reason inside our control, the setup deposit is refunded in full. No conditions, no negotiation.
The six delivery disciplines
1. Custom website. A full multi-page site with services, neighborhoods, trust signals, and conversion architecture designed to the trade, the city, and the customer the contractor wants most.
2. Local SEO. City and neighborhood landing pages, optimized meta tags, schema markup, Google Business Profile sync, and submissions to the 40+ directory citation sources that influence local-pack rankings.
3. Answer Engine Optimization (AEO). The seven AEO surfaces engineered for the contractor: trade-specific LocalBusiness schema, first-mention entity definitions, llms.txt, AI crawler allowlist, FAQPage schema, cross-site citation moat, and ongoing citation-rate monitoring. This is the discipline most contractors are not getting from any other agency.
4. Lead capture and routing. Every inquiry captured, scored by job value, and delivered to the contractor’s phone via SMS in real time. Automated follow-ups recover the leads that the contractor cannot reach immediately.
5. Reputation management. Automated review requests fire after every completed job. Positive reviews land on Google, Yelp, and Facebook. Negative feedback is flagged privately before it becomes public.
6. Monthly performance reporting. Plain-English performance reports covering traffic, rankings, leads, and revenue signals. No dashboards to learn. The contractor knows what worked, and what we are doing next.
The principle that holds it all together
Eighteen years of senior brand judgment, delivered at the speed and price that modern infrastructure makes possible — never at the speed that AI alone would settle for. The judgment is human. The throughput is modern. The combination is what makes this offering meaningfully different from both the templated DIY builders below us and the multi-month enterprise agencies above us.
Ready to put this to work in your city?
Five contractors per trade. Your slot stays yours while you’re an active member.
See Pricing