What does "five per city" actually mean?

TradeCraft Builds accepts a maximum of five contractors per trade in each metropolitan area — five plumbers, five HVAC contractors, five electricians, and so on. Once the fifth slot in a trade fills, we stop selling that trade in that city permanently. Direct competitors cannot buy in afterward.

Who builds the website?

The senior team at Fifty & Five — the same agency that has built 222+ brands since 2008, including work in adjacent categories for Appliance Parts Pros, UTI Transportation, and Enterprise Holdings. AI accelerates production; senior strategists and creatives lead every build.

Is this AI-generated or human-built?

Both, by design. Brand judgment, copy direction, creative review, and customer relationships stay with the senior team that has built 222+ brands over eighteen years. AI handles the throughput — site production from intake, schema and AEO entity work, directory submissions across 40+ platforms, review automation, and monthly performance reports. The operating model is what makes a ten-day sprint at this price point possible without compromising on craft.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring a brand so that AI assistants — ChatGPT, Perplexity, Google AI Overviews, Claude — cite it when answering buyer questions. When a homeowner asks "who is the best plumber in Orlando?", the AI returns a short list of named businesses. AEO engineers your presence to be one of them.

How long does the build take?

Ten calendar days from the moment intake is completed. Monopoly tier ships in seven. If the site is not live within ten days, the setup deposit is refunded in full.

What happens if I cancel?

The exclusive slot opens to the next contractor on the waitlist for that trade in that city. Cancellation is straightforward — we make it easy by design. The structural consequence is that the territory passes to a competitor, which is the intended retention mechanism of the model.

Is the setup deposit refundable?

The setup deposit is applied to the first month of service. If we do not deliver the live site within ten days of completed intake, the deposit is refunded in full.

How is this different from Angi, Thumbtack, or HomeAdvisor?

Lead marketplaces sell the same lead to three to five contractors at once; close rates run below 15%. TradeCraft Builds builds a property the contractor owns — domain, site, reviews — where leads arrive uncontested. Close rates typically run 40–60%.

What is included in the social media add-on?

For $299/month, the Fifty & Five social team produces and publishes twelve posts per month across Facebook, Instagram, and Google Business Profile. Captions written in the contractor's voice, approved monthly in five minutes.

A trade brief

Marketing for plumbers.

Done-for-you websites, local SEO, and AI-search visibility for plumbing businesses. Five plumbers per city — when a city locks, it stays locked.

The Market

Why this trade, this way.

Plumbing demand is non-discretionary. A homeowner with a burst pipe, a failed water heater, or a backed-up main does not browse — they search urgently, often via an AI assistant for speed, and they call the first plumber who reads credible. The economic gap between being the first cited plumber and the third is the entire job.

How We Build for Plumbers

What we structure differently.

We structure your site around the high-intent moments — emergency response, same-day service, water-heater replacement, repipe — and engineer the AEO entity work so that ChatGPT, Perplexity, and Google AI Overviews cite your business by name when a homeowner asks "best plumber near me" or "emergency plumber in [your city]." License number and insurance status surface in schema and on the page.

Search patterns we optimize for

plumber near meemergency plumber [city]water heater repair [city]drain cleaning [city]24/7 plumber [neighborhood]

Availability

Plumbers — current availability.

Five plumbers per city. Once a city locks for plumbing, it stays locked.

Plumbing in Lake Mary

West Orlando Metro

Windermere / Kissimmee

3of 5 open

Plumbing in Windermere

Plumbing in Jacksonville

South Florida

Miami / Fort Lauderdale

Plumbing in Charlotte

FAQ — Plumbing

Questions specific to this trade.

How does AI search change the plumbing lead game?

A homeowner with a flooded laundry room is in the highest-urgency state a service business sees. They ask their phone — increasingly an AI assistant — for the best plumber nearby. The AI returns a short, named list. If your business is not in that list, the call goes to whoever is. AEO is the discipline of being one of the few plumbers cited.

Do you handle 24/7 emergency response messaging differently?

Yes. Emergency-intent pages are structured separately from standard service pages, with their own schema, copy treatment, and conversion architecture. The homeowner searching at 11 pm sees a different page than the one researching a planned repipe.

Will my license number and insurance show on the site?

Prominently — in schema, in the header on every page, and on the about and contact pages. Premium homeowners qualify on these signals before they call.

Reserve your city for
plumbing.

Five plumbers per city, then the trade closes. Pick your city before someone else does.

See Pricing View All Cities

Marketing for plumbers.

Why this trade, this way.

What we structure differently.

Plumbers — current availability.

Questions specific to this trade.

Reserve your city for plumbing.

Reserve your city for
plumbing.