The work
Since 2008, Lucas has led the senior team at Fifty & Five — a boutique brand agency that has built and managed brand work for more than 222 businesses across five continents. The roster spans enterprise (Microsoft, Discovery), hospitality (Resorts World, Kendall-Jackson), national service categories (Enterprise Holdings, Appliance Parts Pros, UTI Transportation), and dozens of regional and category-leading brands.
TradeCraft Builds is the productized expression of that practice — applied exclusively to U.S. home service contractors, with territory exclusivity (five per city, per trade) and a guaranteed 10-day delivery sprint as the defining commitments.
Why TradeCraft Builds
The trades industry deserves the same caliber of brand and digital work that Fortune 500s receive — but it does not. Most contractor marketing is a commoditized race to the bottom, with lead marketplaces selling the same inquiry to three to five competitors at once. The economic gap between a contractor who owns their digital presence and one who rents it from a marketplace is the entire business.
TradeCraft Builds closes that gap with a productized, sprint-delivered, senior-led offering — and caps each city at five contractors per trade so that as long as those members stay active, no new direct competitor can buy in.
Background
Lucas is based in Orlando, Florida, and serves on the board of SoDo Main Street. Fifty & Five is a 5.0★-rated agency on Clutch with eighteen years of continuous senior-led work.
Connect
lucas@tradecraftbuilds.com · LinkedIn · Fifty & Five · hello@tradecraftbuilds.com