Are you another marketing agency?

No. We're operators who got tired of watching contractors pay $65/lead to Angi while their LSA dispute queue sat untouched. We audit 27 specific things on your local presence and fix them. If you want generic 'SEO growth,' we're not it.

What's actually different about your SEO vs. every other agency?

We name the moves. Most agencies say 'we'll do your local SEO.' We tell you which Q&A questions to seed on your GMB profile, how to dispute up to 25% of your LSA leads back from Google, why your one-page website is killing your 'near me' rank, and which 9 schema types your competitors are missing. If we can't be specific, we shouldn't be paid.

What's the typical audit score before you start?

35–55 out of 100. The gap is almost always the same: no GMB Q&A seeded, no service-area page architecture, no LSA dispute hygiene, no review velocity engine, no schema beyond what Yoast auto-generates. We close that gap inside 10 days.

What does "five per city" actually mean?

TradeCraft Builds accepts a maximum of five contractors per trade in each metropolitan area — five plumbers, five HVAC contractors, five electricians, and so on. Once the fifth slot in a trade fills, we stop selling that trade in that city to new contractors. As long as the existing five members stay active, no new direct competitor can buy in. If a member cancels, the slot reopens to the waitlist.

Who builds the website?

The senior team at Fifty & Five — the same agency that has built 222+ brands across hospitality, consumer, and B2B since 2008. Adjacent-category brand work (Appliance Parts Pros, UTI Transportation, Enterprise Holdings, the myQ launch at Chamberlain) informs how we approach trades; the trades practice itself is purpose-built for home services. AI accelerates production; senior strategists and creatives lead every build.

Is this AI-generated or human-built?

Both, by design. Brand judgment, copy direction, creative review, and customer relationships stay with the senior team that has built 222+ brands across hospitality, consumer, and B2B over eighteen years. AI handles the throughput — site production from intake, schema and AEO entity work, directory submissions across 40+ platforms, review automation, and monthly performance reports. The operating model is what makes a ten-day sprint at this price point possible without compromising on craft.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring a brand so that AI assistants — ChatGPT, Perplexity, Google AI Overviews, Claude — cite it when answering buyer questions. When a homeowner asks "who is the best plumber in Orlando?", the AI returns a short list of named businesses. AEO engineers your presence to be one of them.

How long does the build take?

Ten calendar days from the moment intake is completed. If the site is not live within ten days, the build fee is refunded in full.

What happens if I cancel?

The website is yours regardless; the build fee is one-time and the site never goes away. Care plans are month to month and cancel anytime. If a care plan is cancelled, the exclusive city slot opens to the next contractor on the waitlist for that trade, and we migrate the site to hosting of your choice.

Is the build fee refundable?

Yes, under the delivery guarantee. If we do not deliver the live site within ten days of completed intake, the $1,199 build fee is refunded in full.

How is this different from Angi, Thumbtack, or HomeAdvisor?

Lead marketplaces sell the same lead to three to five contractors at once; close rates run below 15%. TradeCraft Builds builds a property the contractor owns — domain, site, reviews — where leads arrive uncontested. Close rates typically run 40–60%.

What is included in the social media add-on?

For $499/month, the Fifty & Five social team produces and publishes twelve posts per month across Facebook, Instagram, and Google Business Profile. Captions written in the contractor's voice, approved monthly in five minutes. A separate Google Ads management add-on is also available at $399/month plus your ad spend.

Where is TradeCraft Builds based?

TradeCraft Builds is headquartered in Orlando, Florida, and operated by 5ifty & 5ive LLC. The parent agency Fifty & Five has operated out of Orlando since 2008.

Who owns TradeCraft Builds?

TradeCraft Builds is a product of 5ifty & 5ive LLC, founded by Lucas Vandenberg, who also founded the parent agency Fifty & Five in 2008.

What does TradeCraft Builds cost?

The website build is a one-time fee of $1,199, delivered in a 10-day sprint with a money-back guarantee; the contractor owns the site outright. Two optional care plans at $249 per month each: Google Business Profile Management (posts, review responses, ranking upkeep) and the Website Care Plan (hosting, edits, security, SEO and AEO upkeep). Both care plans together are $498 per month. Optional add-ons: Social Media ($499/month) and Google Ads management ($399/month plus your ad spend).

How does TradeCraft Builds compare to Scorpion or Hibu?

Scorpion and Hibu are large enterprise-scale agencies. They will sell to you and to the competitor across town. TradeCraft Builds is a productized, sprint-delivered offering with territory exclusivity (five contractors per trade per city) and Answer Engine Optimization as the lead discipline.

How does TradeCraft Builds compare to Angi or Thumbtack?

Angi and Thumbtack are lead marketplaces that sell the same inquiry to three to five contractors simultaneously, with close rates below 15%. TradeCraft Builds builds a digital presence the contractor owns; leads arrive uncontested and close at 40-60%.

Do I own my website at the end?

Everything. You own the brand, the copy, the domain, the website itself, and all customer data and leads. The build fee is one-time. With the Website Care Plan we host and maintain it for you; if you cancel, we migrate the site to hosting of your choice.

What if my city is not on the current list?

Twelve metropolitan areas are open at launch. Additional cities roll out across 2026. If your market is not yet open, reach out and we will prioritize it in the next launch wave.

Do you serve trades outside the five listed?

The current focus is plumbing, HVAC, handyman, electrical, and general contracting. Adjacent trades like roofing, painting, landscaping, and pool service are on the 2026 roadmap.

Lucas Vandenberg — Founder, TradeCraft Builds & Fifty & Five

The work

Since 2008, Lucas has led the senior team at Fifty & Five — a boutique brand agency that has built and managed brand work for more than 222 businesses across five continents. The roster spans enterprise (Microsoft, Discovery), hospitality (Resorts World, Kendall-Jackson), national service categories (Enterprise Holdings, Appliance Parts Pros, UTI Transportation, the myQ launch at Chamberlain), and dozens of regional and category-leading brands.

TradeCraft Builds is the productized expression of that practice — applied exclusively to U.S. home service contractors, with territory exclusivity (five per city, per trade) and a guaranteed 10-day delivery sprint as the defining commitments.

Why TradeCraft Builds

The trades industry deserves the same caliber of brand and digital work that Fortune 500s receive — but it does not. Most contractor marketing is a commoditized race to the bottom, with lead marketplaces selling the same inquiry to three to five competitors at once. The economic gap between a contractor who owns their digital presence and one who rents it from a marketplace is the entire business.

TradeCraft Builds closes that gap with a productized, sprint-delivered, senior-led offering — and caps each city at five contractors per trade so that as long as those members stay active, no new direct competitor can buy in.

Background

Lucas is based in Orlando, Florida, and serves on the board of SoDo Main Street. Fifty & Five is a 5.0★-rated agency on Clutch with eighteen years of continuous senior-led work.

Connect

lucas@tradecraftbuilds.com · LinkedIn · Fifty & Five · hello@tradecraftbuilds.com