For general contractors specifically: General contracting is the highest-ticket residential trade, with multi-stakeholder decisions (often homeowner + spouse + sometimes architect), longer consideration windows, and a sales cycle measured in weeks not hours. Portfolio depth, trust signals, and named past clients are the entire conversion. The wrong site disqualifies a GC before the first call.
Climate & seasonal drivers in Miami: Tropical climate with year-round HVAC demand, salt-air corrosion driving plumbing and electrical work, and a hurricane-driven seasonal spike in roofing and general contractor demand.